Necessity the Mother of Invention
Like the beginnings of many great products Bug in a Rug was born from the old adage that “necessity is the mother of invention”. “I looked everywhere but couldn’t find what I was after”, says the designer and founder of Bug in a Rug, Corinna Herbert, who bemoans the difficulty she had in finding a blanket that stayed on securely around her baby protecting her from the cold weather. “All I could find were the traditional bunny rugs and blankets which left my baby uncovered whenever she wriggled around.
I also had to wrap and re-wrap her every time I moved her from her car seat to her stroller to her carry pouch. As this unsettled baby, it made getting out and about a real chore.”
And so the Bug in a Rug Original Multipurpose Baby Wrap was born - a simple solution for an everyday problem. Made from warm polar fleece, the wrap incorporates a hood to protect baby’s neck, head and ears. It also has enclosed feet to stop toes from poking out and has a unique wrapping action that keeps baby feeling comfortable and secure.
The popularity of Bug in a Rug has grown dramatically since its humble beginning 6 years ago in Corinna’s back yard in Mandurah, Western Australia. The Multipurpose Baby Wraps have captured more than 30% of the newborn baby market in Australia and due to their popularity; the bugs are now sold internationally. The Bug in a Rug range of products is now available in Canada and the USA - you too can experience this practical invention that is taking the world by storm.
Available in several great styles including the original polar fleece winter wrap, the water resistant extreme wrap, the UPF sun protection waffle wrap, and the 100% cotton wrap.
The Bug in a Rug range of products includes the famous wraps and other simple-to-use products that are designed to make life that little bit easier. All Bug in a Rug products are proudly Australian made to stringent quality requirements. You can be confident that your baby will have the best.
Winner of several prestigious business awards in Australia such as the Telstra ‘Young Business Woman of the Year’ and the Australia Post ‘Regional Small Business of the Year’, Corinna’s business success has inspired many people around the world creating a network of innovative mom-run businesses.
It is this last fact that inspired Jane Wood to import the ‘Bugs’ into Canada and the US. As a mother of four, and an accountant by trade, Jane knew a good thing when she saw it.
Jane thought it was the best and most useful baby product available and wanted to be a part of its success. “Whoever said life wasn’t meant to be easy obviously never had a Bug in a Rug Multipurpose Baby Wrap.”
For more information visit
or Call 905-864-4338 Toll Free: 1-866-766-2349 (Canada & USA)
Press Releases
Protect Baby’s Skin the Smart Way Kelowna, B.C., June 24, 2005 New parents want to do the best they can for their children, and during the summer months, that includes protecting delicate baby skin from harmful sun exposure. Saori Forrington, the North American distributor for the Australian-made Bug in a Rug baby wrap, understands. “As a Mom, I recommend the use of the summer wrap for every day,” says Forrington, who first tried the Bug on her daughter two years ago.
“Your baby can be burnt by the sun in so many ways...Since doctors warn against using sunscreen for babies under six months, the protection offered by the Bug is especially important.” In fact, many pediatricians advise staying out of the sun entirely. Infant skin is thinner and more delicate than adults' and older children's. Newborns and infants also burn more easily, since their skin’s sun protection mechanism isn't fully developed. Thankfully, the Bug in a Rug offers a solution for active families. “If you have a Bug, you soon find out how perfect it is. Active parents won’t have to give up boating, hiking, riding bikes, or camping, and the split leg design doesn't limit you like buntings or pouches. I especially like the idea that the baby is fully covered, so the chance of mosquito bites is nil.” First developed in Australia to protect babies from the elements, the Bug in a Rug came to Canada after Forrington tried one herself. The wrap’s practical design and portability convinced her to share the product with other mothers. “I wanted to offer the versatility of this product to Canadians because we have a very similar lifestyle to those in Australia.
The difference is that we are just catching on to the ways we can protect our children’s skin for life.” Given that warnings about West Nile virus and skin cancer are on the rise, and that recent studies have linked the chemicals found in sunscreen to other forms of cancer and immune system deficiency, the Bug in a Rug’s unique system protects baby on all levels. “I am expecting in July and I have my summer wraps ready for this little one. I have a two year old that will not be slowing down. There will not be a day that I won't be exposed to the sun. Between the park, beach, driving, walking, boating, and camping—all of these things we have planned for summer—I will have her in one.”
Oh baby – it’s cold outside! Bug In A Rug Extreme Baby Wrap keeps baby cozy and dry! Protect your baby from the Fall and Winter elements with the Bug in A Rug Extreme versatile baby wrap! Incorporating all the features of the original top selling Bug In A Rug, the Extreme has the added benefit of a water resistant outer shell. Perfect for the cold, windy and wet weather. The Extreme has a warm snugly fleece lining available in Red.
The Bug In A Rug baby wrap is perfect for families on the go. Preparing your baby for a cold weather outing often has everyone overheated before you get out the door. Coping with difficult jackets, bulky snowsuits and bunched up blankets is never easy. The Bug In A Rug Extreme baby wrap embraces a simple, secure and soothing solution to your child’s outdoor excursions Bug In A Rug, a hot idea from Australia, is a functional and cute baby wrap. It has mom-made features such as: a hood to protect the neck, ears and head; feet to stop cold toes from poking out; flexibility to fold the top part down so baby can explore and play; a wrapping action to help keep baby warm, safe and secure and with the split leg design makes it well suited to car seats, strollers, baby carriers and much more!
Bug In A Rug wrap has been brought to North America by Saori (Say-ori) Forrington of Kelowna, B.C. Her daughter Kallan was born November 26, 2002 and that is when she discovered the wrap. Her girlfriend sent her a Bug In A Rug wrap from Australia and little Kallan lived in it through winter. Knowing a great thing when she sees one, Saori knew what she had to do. “I kept thinking being in a country like Canada and the United States (the Weather)-Why don’t we have something like this,” she says, “It is so versatile and my daughter really didn’t like to be restricted by the other outfits that she had. She was also extremely interested in sucking her hands looking at them having them free to move about and the wrap allowed her to do so”. Saori contacted the folks down-under and voila an idea takes flight. Distribution across North America began last September and sales continue to grow.
Hudson Bay Companies across Canada and other stores have snapped these gems up due to the fact that parents are looking for warm, practical and innovative outdoor clothing for their pride and joy -30-
For more information check out www.BuginaRug.info or www.SophieGiraffe.com
Summer Fun For Your Little One!
Kelowna, B.C. May 28, 2004
Spring is here and summer is just around the corner! It’s a perfect time to think about sun care protection for infants. As sunscreen is not recommended for children under 6 months of age, the summer version of Bug In A Rug would certainly be a welcomed piece of apparel.
The original multipurpose fleece baby wrap from Australia has been a big hit in North America during the colder weather… and now it is the ideal time for the summer weight version of Bug In A Rug. Available in a lightweight honeycomb knit with a UPF 30+ rating these are a perfect addition to babies summer wardrobe.
Bug in a Rug, the ultimate baby travel wrap - it’s machine washable, dries quickly and is easy to store in a diaper bag. It has a high cuteness factor and the Colours run the gamut too - pastel pinks, yellows, blues or the more vivid reds, purples and royal blues. Bug in a Rug has mom-made features such as: a hood to protect the neck, ears and head from the sun; flexibility to fold the top part down so baby can explore and play; a wrapping action to help keep baby covered, safe and secure and with the split leg design, you can truly use this wrap in all your everyday outings!
Also, the original polar fleece Bug in a Rug is also the popular choice for camping, boating and hiking during the warm weather too. Bug in a Rug is ideal for car seats, strollers, baby carriers or simply while holding the precious wee one. The Bug in a Rug wrap is such a huge hit all across warm Australia, it can only do well here in Canada with our varied climates. Local stores across the country are carrying the wraps, as are many Hudson Bay stores across Canada.
Check out www.buginarug.info or www.SophieGiraffe.com
or call 1-866-766-2349 for more info and for a store nearest you.
Sophie Giraffe
Canadian Distributor
Toll Free: 1-866-766-2349
Office: 519 856 1373